AVELY
Personal Finance Intelligence
Avely gives people a calm, clear picture of their money and uses AI to point out what deserves their attention.
My role: Product designer. I owned product framing, UX, UI and a working prototype in code.
View live prototype
OVERVIEW
Avely gives people a calm, clear picture of their money and uses AI to point out what deserves their attention.
- My role
- Product Designer
- Industry
- Fintech · Personal finance
- Scope
- Product design · AI UX · Prototype in code
- Year
- 2025
MY ROLE
Product designer. I owned product framing, UX, UI and a working prototype in code.
THE PROBLEM
Finance apps often overwhelm people with numbers. Avely needed to surface the few insights that matter without losing trust in the data.
KEY DECISIONS
The choices that shaped the product.
- I led with one summary of financial health before showing detailed charts.
- I wrote AI insights as short, specific statements with the data behind them one tap away.
- I used a muted palette and saved strong colour for changes that need action.
OUTCOME / IMPACT